Understanding Customer Personalities: A Comprehensive Guide
Learn how understanding the value hierarchy can shape targeted approaches for each customer personality, enhancing your retail success.
Sulphate Free - What's It All About?
Sulphates are a type of primary detergent that does the actual cleaning to remove the dirt, oil, and so on which we expect from products we buy in the washing & bathing aisles.
The question is though should you avoid these materials?
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DCS & Whitworths: Bringing Healthy Snacking to WHS Travel
WHSmith Travel has an unrivaled presence in airports, with stores in every major UK airport, and around 300 million passengers crossing by their stores each year. WHSmith Travel is also a proud partner of the NHS and local trusts, operating stores in over 140 hospitals across the UK. In addition to airports and hospitals, WHSmith Travel has more than 100 rail stores across Mainline and Regional stations with a whopping 1.8 billion people passing through every year.
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Dental Care: The £1 Billion Market
Everybody brushes their teeth, right? Yes, they do (with very few exceptions).
Twice a day? The number drops off here, more than you might think.
Dentists recommend you change your toothbrush every three months – people do that, right? Well… not even I do that, and I’m working with this information every day. I know I should, but then I think… I’ll just push it a little longer.
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Our Journey to ‘Just in Time’ Training
For 16 years I worked as an external training consultant. I was brought into businesses to design and deliver a programme of training and then leave. In the best assignments, I got to work with managers and teams to make the changes stick – but often not.
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How DCS & Unilever are Working Together Towards a Strong 2023
Our relationships with our suppliers are crucial to our success as a business, and it’s important that our sales and commercial teams stay up to date with all the latest information about the products we sell. On the 21st and 22nd of September, the DCS sales and commercial teams visited the Unilever offices to do just that.
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How DCS Supported Colgate to Launch the New Periogard Range
71% of us suffer from gingivitis or periodontitis - yet 75% of sufferers don’t buy any products to fix the problem. Gums are the trustworthy tissues that hold our teeth in place. Whilst teeth can’t heal themselves, gums can. Therefore, Colgate decided to take action to educate people on the importance of gum health and ensure consumers don’t overlook obvious problems.
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Attract Loyal Shoppers with Baby Feeding
The baby feeding category can be easily neglected by wholesalers and retailers, but to do so would be a missed opportunity to grow sales and build a loyal customer base.
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The Psychology of Private Label
As consumers' budgets are stretched further, offering price differentiated alternatives is critical in service of budget-constrained families. However, the consumer is also keenly aware of quality. Private label has evolved to meet these demands beyond the era of ‘No Frills’ and ‘Value’ stripped-back offerings. It is critical that private label offerings continually evolve and follow some principles.
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