Understanding Customer Personalities: A Comprehensive Guide
Learn how understanding the value hierarchy can shape targeted approaches for each customer personality, enhancing your retail success.
How DCS & Unilever are Working Together Towards a Strong 2023
Our relationships with our suppliers are crucial to our success as a business, and it’s important that our sales and commercial teams stay up to date with all the latest information about the products we sell. On the 21st and 22nd of September, the DCS sales and commercial teams visited the Unilever offices to do just that.
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How DCS Supported Colgate to Launch the New Periogard Range
71% of us suffer from gingivitis or periodontitis - yet 75% of sufferers don’t buy any products to fix the problem. Gums are the trustworthy tissues that hold our teeth in place. Whilst teeth can’t heal themselves, gums can. Therefore, Colgate decided to take action to educate people on the importance of gum health and ensure consumers don’t overlook obvious problems.
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Attract Loyal Shoppers with Baby Feeding
The baby feeding category can be easily neglected by wholesalers and retailers, but to do so would be a missed opportunity to grow sales and build a loyal customer base.
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The Psychology of Private Label
As consumers' budgets are stretched further, offering price differentiated alternatives is critical in service of budget-constrained families. However, the consumer is also keenly aware of quality. Private label has evolved to meet these demands beyond the era of ‘No Frills’ and ‘Value’ stripped-back offerings. It is critical that private label offerings continually evolve and follow some principles.
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How Household Cleaning Can Give a Huge Boost to Your Sales
We all know that Household Cleaning products got a huge sales boost during the pandemic. Stock was flying off the shelves just as quickly as it could be replaced, and manufacturers were diverting all their expertise and resources to keep up with demand. We saw a swathe of product updates too, with antibacterial capabilities added to products that were previously lacking, to help the nation stop the spread of the infection.
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Positivity at DCS - How Positive Feedback Can Make All the Difference in the Workplace
I think I was slightly sceptical when I first read an article by Shelle Rose Charvet, best-selling author of ‘Words That Change Minds,’ when she described the impact of only giving positive feedback to delegates on her certification training course. She had been constantly exploring ways to help delegates overcome ‘Incompetency Attacks’ – those negative states that hijack learners’ ability to take on new learning because ‘they can’t do it’ – and hadn’t found one single way to change the unhelpful patterns.
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How DCS Partnered with WHSmith to Create Huge Sales
WHSmith began trading with DCS in 2013 when we partnered with them to support the implementation of an extended Health and Beauty range in their Travel store portfolio.
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Shopper Spending in an Economic Downturn… It’s Not All Doom and Gloom.
The news at the moment is a depressing collection of attention-grabbing headlines about grocery inflation, rising energy prices, rising interest rates, global supply chain issues, economic downturn, public sector pay disputes and a cost of living that’s spiralling out of control. So here’s a question… is it all doom and gloom, or can we find some positives buried deep down at the bottom of the (now slightly more expensive) barrel?
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